Tag Heuer boss on new smartwatch: We cannot lose the wrist

Tag Heuer's chief executive has said his company "cannot lose the wrist" and this is why they have launched their first smartwatch.

Jean-Claude Biver said the "next generation" wanted this kind of wearable technology.

He dismissed Apple's $10,000 Apple Watch Edition as a competitor, saying it was "expensive, but not necessarily luxurious".