Blippar's augmented reality app put to the test
Augmented reality app-maker Blippar has found a lucrative use for augmented reality by offering leading brands new ways to connect with consumers.
Point its app at a Coke can, for instance, and it may play you a tune from Spotify.
The software does this by recognising objects and then superimposing information or triggering an action.
The firm's founder Ambarish Mitra gave the BBC's technology correspondent Rory Cellan-Jones a demo.