Discerning buyers lead surge in 'boutique' gin sales

Name: Discerning buyers lead surge in 'boutique' gin sales
Uploaded: 2012-01-11T10:23:00.000Z
Duration: 2 min 46 s
Description: In the eighteenth century gin was popular among the poor and often called 'mother's ruin'. But now, traditional gin distilleries are make something of a comeback.

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In the eighteenth century gin was popular among the poor and often called 'mother's ruin'. But now, traditional gin distilleries are make something of a comeback.

The resurgence is being led by discerning buyers in search of an exclusive product - and it has caused sales of boutique style gins to rocket by 150%.

Louise Hubball reports.

11 January 2012