Wheelchair user creates mannequin to target disabled consumers

Name: Wheelchair user creates mannequin to target disabled consumers
Uploaded: 2017-02-22T00:34:34.000Z
Duration: 2 min 35 s
Description: British businesses could be losing out on a potential £420 million a week by failing to target disabled consumers.

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British businesses could be losing out on a potential £420 million a week by failing to target disabled consumers.

Sophie Morgan is an artist who designed the 'Mannequal' – a wheelchair for mannequins that is both a style guide for wheelchair users and a symbol of inclusivity.

Producer: Laura Westbrook

22 February 2017