Dudley Eye: Is it Britain's worst tourist attraction?
The Dudley Eye has been branded "the worst tourist attraction in the UK" by some national newspapers.
The 35-metre big wheel, nicknamed the Dudl-eye has attracted criticism because of its views of factories and concrete buildings.
It was launched on Saturday and will be in Stone Street Square for a month.
Twitter users have also poured scorn on the attraction with David Hales tweeting: "They've got a Dudley Eye. I nearly spat my coffee out when I heard that earlier."