Can London's Men's Fashion Week rival New York?
After the success of the first Men's Fashion Week last June it has returned this week with the ambition to make the London as important on the calendar as Milan, Paris and New York.
BBC London arts correspondent Brenda Emmanus meets GQ editor Dylan Jones, head of Men's Fashion Week, and London rapper and songwriter Tinie Tempah.
Written In The Stars footage courtesy of Parlophone Records.