Pandemic flu ad revealed by Department of Health

This ad warning about pandemic flu, obtained by the BBC via Freedom of Information, has not been broadcast before.

It was comissioned in 2006 by the government in the event of a pandemic flu outbreak.

The swine flu outbreak in 2009 was not considered grave enough for this treatment, prompting instead the less fearful 'Catch it, Bin it, Kill it' campaign., external

You can read more about the advert - and how it was obtained - here.