Election 2015: Electorate 'have not been convinced' by Plaid

Plaid Cymru has not yet convinced Welsh voters to switch from Labour, former Plaid leader Lord Elis-Thomas has said.

He told BBC Radio 4's Today programme his party needed to run "a better election than we've ever had before" in order to make a breakthrough.

The peer, who led Plaid Cymru from 1984 to 1989, told the BBC's Wales correspondent Hywel Griffith the party had to achieve what the SNP had in Scotland in showing they were an alternative to Labour.

Plaid Cymru launches its election manifesto in Bangor on Tuesday.