Rhodri Talfan Davies: Wales 'has the creative foundation'
The BBC should be more accountable to its Welsh audiences, according to the body that represents them.
In its final annual review of BBC Wales output, Audience Council Wales (ACW) said: "The BBC's accountability to audiences in the UK nations should be much more transparent and prominent".
It also said there was a "paucity of portrayal of Wales" in network BBC TV and radio output.
The comments appear as part of the BBC Trust's annual report.
Rhodri Talfan Davies, Director for BBC Wales, said BBC Wales would "relish" the challenge of ensuring more Welsh stories are heard across Wales and the rest of the UK.