BBC Homepage
  • Skip to content
  • Accessibility Help
  • Your account
  • Notifications
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • More menu
More menu
Search BBC
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
Close menu
BBC News
Menu
  • Home
  • InDepth
  • Israel-Gaza war
  • War in Ukraine
  • Climate
  • UK
  • World
  • Business
  • Politics
  • Culture
More
  • Tech
  • Science
  • Health
  • Family & Education
  • In Pictures
  • Newsbeat
  • BBC Verify
  • Disability
  • Trending

Why "Save the Internet" is trending in India

  • Published
    14 April 2015
Share page
About sharing
All India BakchodImage source, YouTube
ByBBC Trending
What's popular and why

India's biggest online retailers are now starting to respond to the anger of hundreds of thousands of Indians who have emailed the government in the past 72 hours, in defence of their right to access all websites equally.

It all started with a sketch being posted on YouTube, which as well as being funny was also video is a staunch defence of the idea of net neutrality, external. That's a technical term that few people understand, but before you fall asleep, we should mention that it was made by the controversial Indian comedy troupe AIB, who instead of mocking elections or crudely roasting celebrities, have chosen to aim their comic barbs at internet regulators. The result? More than 1.5m views in three days, the hashtag #savetheinternet, external hitting the list of Twitter's top trends and a flood of emails to the Telecom Regulatory Authority of India, external (TRAI).

The comedians manage to weave in jokes about freeloading friends, cat GIFs, rip-off amusement parks and embarrassing browsing habits while at the same time discussing a document with the catchy name "Regulatory Framework for Over-the-Top (OTT) Services, external."

So what is net neutrality and why does it matter? In the comedians' words: "Let's be honest, the only thing worse than no internet ... is slow internet." They argue that changing the rules on net neutrality would allow companies to pay for higher internet speeds on their sites, which could slow down other websites and ultimately allow big telecommunications companies to dominate the market. "You should be able to access any website you want at the same speed no matter what operator you're with."

At its most basic, net neutrality - and this is the technical bit - is a rule that says all online traffic should be treated the same by internet service providers. It's an idea that some say is fundamental to freedom on the internet, because unless it's protected, consumers could be charged extra to access different services or websites. However, others say that it's wrong to see this as a David vs Goliath struggle, and many big internet companies favour net neutrality. (If you're interested in more detail, the BBC has a good primer on the issues here).

India's government is currently running a consultation about net neutrality, but the discussion probably would have remained the preserve of a relatively few dedicated techies had the comedians not waded into the debate. Almost immediately after the video was released over the weekend, mentions of the campaign shot up on Twitter and the video quickly spread on Facebook.

In their video, AIB sarcastically suggests that the regulators have been less than open about soliciting public opinion. "To be fair, TRAI has been very helpful and put the issue up on their website," the say. "In a 118-page long consultation paper in size 10 font, sandwiched between three other links while five other images violently distract you."

Crucially, the video includes a link to a website, savetheinternet.in, external, which gives users an easy way to email TRAI with a contribution to the consultation - and the people behind the campaign estimate that at least 200,000 emails have been sent.

The comedians suggest the regulators aren't publicising the link to the consultation (shown here circled in red)Image source, TRAI
Image caption,

The comedians suggest the regulators aren't publicising the link to the consultation (shown here circled in red)

"We expected maybe 15,000 submissions over a week. We're honestly blown away by what has happened," says Kiran Jonnalagadda, one of the organisers of Vote for Net Neutrality campaign, external. "AIB came on board for this campaign. Their video made all the difference. No doubt about it." Jonnalagadda, the founder of a networking site for programmers, says the group includes nearly 50 journalists, lawyers, programmers, entertainers and activists.

The campaigners have also got some support from Indian internet companies. On Tuesday online retailer Flipkart announced it would pull out of talks with phone company Airtel over "Airtel Zero", external - a project that activists say would violate net neutrality. A statement from the Flipkart declared: "We will be committing ourselves to the larger cause of net neutrality in India."

BBC Trending tried to contact the regulators, TRAI, but they didn't respond to our requests for comment.

Blog by Anne-Marie Tomchak, external and Mike Wendling, external

If you like stories like this from BBC Trending, take a second to vote for us, external - we've been nominated for a Webby Award. You can follow us on Twitter @BBCtrending, external, and find us on Facebook, external.

Next story: The challenge of using public loos

You might also enjoy: The Indian headshake, decoded

Top stories

  • Live. 

    Hamas gathering hostages 'now', says Trump, as Palestinians return to rubble in northern Gaza

    • 4870 viewing4.9k viewing
  • Tony Blair met Jeffrey Epstein while prime minister

    • Published
      15 hours ago
  • Surge in Chagos arrivals prompts row over housing costs

    • Published
      3 hours ago

More to explore

  • We struggle with autumn blues - here's how we turned it around

    A woman with brown hair in a black beanie and black scarf stands in an autumnal landscape with fog, trees and brown leaves
  • Murder, betrayal and lies - why we're attracted to The Traitors' dark side

    Celebrity Traitors gasp as Paloma Faith (out of shot) is buried
  • A facelift at 28? Why young people are turning to plastic surgery

    A composite image showing Emily, a woman with long brown hair, in recovery, smiling into a mirror  with sticking plasters still on her face and after fully recovering with no bandages on
  • Can the world's oldest president keep his title and woo a nation of young voters?

    Two men who support Paul Biya wrapped in blue-patterned cloth with the face of Cameroon's president - Yaoundé, Cameroon
  • Wolf Alice: 'A good album is one of the highest forms of art'

    Wolf Alice
  • 'It's going to be really bad': Fears over AI bubble bursting grow in Silicon Valley

    An aerial view of Silicon Valley. There are many buildings, and in the middle of the frame a large circular building in the middle of a park.
  • I was ready to die for the Taliban. Now I hope I can prevent others becoming radicalised

    A head shot of a man with short dark hair and red shirt. He is in London with the River Thames, the old City Hall and the Shard in the background.
  • How John Swinney plans to put his stamp on the SNP as election looms

    John Swinney
  • The Upbeat newsletter: Start your week on a high with uplifting stories delivered to your inbox

    A graphic of a wave in the colours of yellow, amber and orange against a pink sky
loading elsewhere stories

Most read

  1. 1

    Man shot by Met Police after threats to kill

  2. 2

    Tony Blair met Jeffrey Epstein while prime minister

  3. 3

    Surge in Chagos arrivals prompts row over housing costs

  4. 4

    We struggle with autumn blues - here's how we turned it around

  5. 5

    'It's going to be really bad': Fears over AI bubble bursting grow in Silicon Valley

  6. 6

    Macron reappoints Lecornu as French PM after days of turmoil

  7. 7

    A facelift at 28? Why young people are turning to plastic surgery

  8. 8

    TV presenter Emma Willis' 'dream role' at hospital

  9. 9

    Eighteen missing after explosion at Tennessee munitions factory

  10. 10

    Runaway horse retires from military service

BBC News Services

  • On your mobile
  • On smart speakers
  • Get news alerts
  • Contact BBC News

Best of the BBC

  • Classic sci-fi horror directed by Ridley Scott

    • Attribution
      iPlayer

    Added to Watchlist
    Alien has been added to your iPlayer Watchlist.
    Alien
  • Dame Julie Andrews narrates Pride and Prejudice

    • Attribution
      Sounds

    Added to My Sounds
    Jane Austen Stories has been added to your My Sounds.
    Jane Austen Stories
  • Joel's misogyny storyline is explored by the EastEnders cast

    • Attribution
      iPlayer

    Added to Watchlist
    EastEnders Investigates: The Manosphere has been added to your iPlayer Watchlist.
    EastEnders Investigates: The Manosphere
  • Claire Balding joins Mark on his ramblings around Oakham

    • Attribution
      Sounds

    Added to My Sounds
    Mark Steel's in Town has been added to your My Sounds.
    Mark Steel's In Town
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • Terms of Use
  • About the BBC
  • Privacy Policy
  • Cookies
  • Accessibility Help
  • Parental Guidance
  • Contact the BBC
  • Make an editorial complaint
  • BBC emails for you

Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.