BBC Homepage
  • Skip to content
  • Accessibility Help
  • Your account
  • Notifications
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • More menu
More menu
Search BBC
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
Close menu
BBC News
Menu
  • Home
  • InDepth
  • Israel-Gaza war
  • War in Ukraine
  • Climate
  • UK
  • World
  • Business
  • Politics
  • Culture
More
  • Tech
  • Science
  • Health
  • Family & Education
  • In Pictures
  • Newsbeat
  • BBC Verify
  • Disability
  • BBC Trending

Rio 2016: How China's athletes opened up on social media

  • Published
    20 August 2016
Share page
About sharing
Fu YuanhuiImage source, VCG/Getty
Image caption,

Fu Yuanhui won a bronze medal at the Rio 2016 games - and gained huge numbers of fans online

BBC Trending
What's popular and why

The Rio 2016 Olympics was a turning point for China's athletes. The digital age, it seems, has seen the birth of a new type of Olympian from the country: open, expressive and aware of social media.

China's relationship with the Olympic Games - the competition dates back to 776 BC - is a fairly recent one, external. China had only sent their athletes to the games four times by 1952 - winning no medals. Then came a three decade hiatus during the international isolation, external of the Mao era. But things began to change after China won its first gold at the 1984 Los Angeles games.

In the 1990s, Chinese athletes were giving stock answers of winning for the country's glory and honour when questioned by journalists. The sentiment was formalised when a cabinet-approved government document, external spoke of "winning honour" at the 2004 and 2008 Olympics.

China"s Fu Yuanhui competes in the Women"s 100m Backstroke Final during the swimming event at the Rio 2016 Olympic Games at the Olympic Aquatics Stadium in Rio de Janeiro on August 8, 2016.Image source, AFP
Image caption,

Fu has become a social media favourite

However, Rio 2016 saw a whole new side to the nation's Olympians, as athletes revealed their personalities on social media.

The swimmer Fu Yuanhui delighted fans with her unscripted interviews, and garnered international praise from columnists and social media enthusiasts when she broke a sporting taboo by discussing her period.

For her part, Fu said social media fame was not her goal.

She wrote on her Weibo page: "I wish all hard-working people will have their dreams come true. I'm not an internet star, nor an 'emoji queen', I'm a professional athlete."

Fu Yuanhui's Weibo pageImage source, Weibo

Then videos of her teammate, the higher jumper Zhang Guowei, went viral when he demonstrated some lively dance moves.

Zhang Guowei doing the crane moveImage source, Weibo/Zhang Guowei

As he stretched his arms wide while standing on one foot, the unique gesture was dubbed "white crane spreads its wings".

One internet user on Weibo said, "Finally, people start to notice Zhang Guowei. He is so cute! I love his dance." Another user joked that "Zhang Guowei could be a perfect boyfriend for swimmer Fu Yuanhui on the Chinese Valentine's day."

However some social media users dubbed it "arrogant".

Zhang Guowei also used social media to apologise when he failed to win any medals.

He wrote on his Sina Weibo account: "Don't find excuses for me. As a professional jumper, I failed. The moment when I landed on the mat, I shivered with fear and guilt. I'm very sorry that I let you down."

Then there's the story of 100m freestyle swimmer Ning Zetao.

Ning ZetaoImage source, NurPhoto
Image caption,

Social media users have dubbed Ning Zetao 'husband material'.

His Instagram page, external has become one of the top searches of this month's Olympics. Many on Weibo have expressed their dismay that Instagram is blocked in mainland China.

Ning was featured on the August 2016 cover of Elle Men China.

The country was so taken with his looks that he earned the nickname "Baozi" which means "steamed bun". He's even used the term himself.

Ahead of the games, there were reports that he would be cut from the team because he had been involved in too many commercial endorsements.

But he took to social media to reassure his fans.

"There has suddenly been news recently about the Steamed Bun that has caused concern among many leaders, media, friends, family and Bun fans who have come one after another to show concern and seek proof," Ning said in a statement, external ahead of the games.

"Striving for glory for the nation at the Olympics is without a doubt the biggest dream of a lifetime for all athletes and is my greatest motivation in training hard and swimming forward each day."

He Zi (R) reacts to the proposalImage source, AFP/Getty
Image caption,

"How romantic!" or perhaps "How could you do this to me?"

And then there's diver Qin Kai, who revealed a lot about his personality when he asked a very personal question to fellow diver He Zi in front of millions of viewers.

He, of course, proposed to his girlfriend He Zi after her Olympic silver medal ceremony, delighting many fans online, but also sparking some accusations, external that he stole her moment.

Speaking after the proposal, he said the move was "just in my character really, I often do surprising or dramatic things".

In Rio, it seems, a new generation of Chinese Olympians have become the country's social media stars.

Blog by Ruhua Xianyu

NEXT STORY: Bite Club: The shark attack survivors' group

Great white catching a decoyImage source, Getty Images
Image caption,

Great white sharks among others species are widely blamed for attacks on humans

Survivors of shark attacks are helping each other with their own online support network. READ MORE

You can follow BBC Trending on Twitter @BBCtrending, external, and find us on Facebook, external. All our stories are at bbc.com/trending.

Top stories

  • UK suspends refugee family reunion applications

    • Published
      3 hours ago
  • Why Starmer wants No 10 rejig after a year in power

    • Published
      10 hours ago
  • 'Covered in dust and too shocked to speak': Afghan villagers reel at scale of quake's devastation

    • Published
      4 hours ago

More to explore

  • How sheer luck made this tiny Caribbean island millions from its web address

    A beach in Anguilla
  • Why Starmer wants No 10 rejig after a year in power

    Keir Starmer, UK prime minister, speaks during a multilateral meeting with European leaders in the East Room of the White House in Washington, DC
  • Met Office releases new storm names for 2025-26

    • Attribution
      Weather
    Large waves crashing on Newhaven Breakwater Light at Newhaven Harbour, East Sussex
  • Peak rail fares scrapped on ScotRail trains

    A close-up image of a train ticket from Edinburgh to Glasgow Central, held in someone's hand. The ticket is orange and white.
  • Liverpool set to break British record with £125m for Isak

    • Attribution
      Sport
    Sweden striker Alexander Isak
  • China's navy is expanding at breakneck speed - and catching up with the US

    Aircraft carrier Liaoning sets for sea trial at Dalian shipyard with the help of towboats after nearly one year of maintenance on February 29, 2024 in Dalian, Liaoning Province of China.
  • York thrillers and underdog moments - World Cup talking points

    • Attribution
      Sport
    South Africa players celebrate
  • Canada's first lunar rover looks to future space exploration

    A computer generated image of the lunar vehicle on the surface of the Moon
  • Modi and Xi meet: Trump as the wildcard and other takeaways

    Narendra Modi and Xi Jinping smile for the cameras on stage against a shimmering blue and orange backdrop. Modi is wearing a blue vest over a white kurta with a golden pocket handkerchief, Xi is wearing a navy blue suit and a maroon tie.
loading elsewhere stories

Most read

  1. 1

    CEO who snatched boy's hat at US Open says he made 'huge mistake'

  2. 2

    Nestle fires boss after romantic relationship with employee

  3. 3

    Scandal-hit ex-MP dies suddenly in London flat at 59

  4. 4

    UK suspends refugee family reunion applications

  5. 5

    EU chief von der Leyen's plane hit by suspected Russian GPS jamming

  6. 6

    Why Starmer wants No 10 rejig after a year in power

  7. 7

    Scotland scraps peak rail fares - will the rest of the UK follow?

  8. 8

    Rudy Giuliani to receive Presidential Medal of Freedom, Trump says

  9. 9

    'Covered in dust and too shocked to speak': Afghan villagers reel at scale of quake's devastation

  10. 10

    Israel committing genocide in Gaza, world's leading experts say

BBC News Services

  • On your mobile
  • On smart speakers
  • Get news alerts
  • Contact BBC News

The Big Cases

  • The biggest crime stories and court cases in the UK

    • Attribution
      iPlayer
    The Big Cases
  • The travel agent who conned hundreds of holidaymakers

    • Attribution
      iPlayer
    The Big Cases: Sunshine Scammer
  • Unmasking a US fugitive 'who faked his own death'

    • Attribution
      iPlayer
    The Big Cases: Unmasking a Fugitive
  • The events behind a nationwide manhunt that ended in tragedy

    • Attribution
      iPlayer
    The Big Cases: The Aristocrat, the Convict and the Missing Baby
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • Terms of Use
  • About the BBC
  • Privacy Policy
  • Cookies
  • Accessibility Help
  • Parental Guidance
  • Contact the BBC
  • Make an editorial complaint
  • BBC emails for you

Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.