BBC Homepage
  • Skip to content
  • Accessibility Help
  • Your account
  • Notifications
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • More menu
More menu
Search BBC
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
Close menu
BBC News
Menu
  • Home
  • InDepth
  • Israel-Gaza war
  • War in Ukraine
  • Climate
  • UK
  • World
  • Business
  • Politics
  • Culture
More
  • Tech
  • Science
  • Health
  • Family & Education
  • In Pictures
  • Newsbeat
  • BBC Verify
  • Disability
  • BBC Trending

Rio 2016: How China's athletes opened up on social media

  • Published
    20 August 2016
Share page
About sharing
Fu YuanhuiImage source, VCG/Getty
Image caption,

Fu Yuanhui won a bronze medal at the Rio 2016 games - and gained huge numbers of fans online

ByBBC Trending
What's popular and why

The Rio 2016 Olympics was a turning point for China's athletes. The digital age, it seems, has seen the birth of a new type of Olympian from the country: open, expressive and aware of social media.

China's relationship with the Olympic Games - the competition dates back to 776 BC - is a fairly recent one, external. China had only sent their athletes to the games four times by 1952 - winning no medals. Then came a three decade hiatus during the international isolation, external of the Mao era. But things began to change after China won its first gold at the 1984 Los Angeles games.

In the 1990s, Chinese athletes were giving stock answers of winning for the country's glory and honour when questioned by journalists. The sentiment was formalised when a cabinet-approved government document, external spoke of "winning honour" at the 2004 and 2008 Olympics.

China"s Fu Yuanhui competes in the Women"s 100m Backstroke Final during the swimming event at the Rio 2016 Olympic Games at the Olympic Aquatics Stadium in Rio de Janeiro on August 8, 2016.Image source, AFP
Image caption,

Fu has become a social media favourite

However, Rio 2016 saw a whole new side to the nation's Olympians, as athletes revealed their personalities on social media.

The swimmer Fu Yuanhui delighted fans with her unscripted interviews, and garnered international praise from columnists and social media enthusiasts when she broke a sporting taboo by discussing her period.

For her part, Fu said social media fame was not her goal.

She wrote on her Weibo page: "I wish all hard-working people will have their dreams come true. I'm not an internet star, nor an 'emoji queen', I'm a professional athlete."

Fu Yuanhui's Weibo pageImage source, Weibo

Then videos of her teammate, the higher jumper Zhang Guowei, went viral when he demonstrated some lively dance moves.

Zhang Guowei doing the crane moveImage source, Weibo/Zhang Guowei

As he stretched his arms wide while standing on one foot, the unique gesture was dubbed "white crane spreads its wings".

One internet user on Weibo said, "Finally, people start to notice Zhang Guowei. He is so cute! I love his dance." Another user joked that "Zhang Guowei could be a perfect boyfriend for swimmer Fu Yuanhui on the Chinese Valentine's day."

However some social media users dubbed it "arrogant".

Zhang Guowei also used social media to apologise when he failed to win any medals.

He wrote on his Sina Weibo account: "Don't find excuses for me. As a professional jumper, I failed. The moment when I landed on the mat, I shivered with fear and guilt. I'm very sorry that I let you down."

Then there's the story of 100m freestyle swimmer Ning Zetao.

Ning ZetaoImage source, NurPhoto
Image caption,

Social media users have dubbed Ning Zetao 'husband material'.

His Instagram page, external has become one of the top searches of this month's Olympics. Many on Weibo have expressed their dismay that Instagram is blocked in mainland China.

Ning was featured on the August 2016 cover of Elle Men China.

The country was so taken with his looks that he earned the nickname "Baozi" which means "steamed bun". He's even used the term himself.

Ahead of the games, there were reports that he would be cut from the team because he had been involved in too many commercial endorsements.

But he took to social media to reassure his fans.

"There has suddenly been news recently about the Steamed Bun that has caused concern among many leaders, media, friends, family and Bun fans who have come one after another to show concern and seek proof," Ning said in a statement, external ahead of the games.

"Striving for glory for the nation at the Olympics is without a doubt the biggest dream of a lifetime for all athletes and is my greatest motivation in training hard and swimming forward each day."

He Zi (R) reacts to the proposalImage source, AFP/Getty
Image caption,

"How romantic!" or perhaps "How could you do this to me?"

And then there's diver Qin Kai, who revealed a lot about his personality when he asked a very personal question to fellow diver He Zi in front of millions of viewers.

He, of course, proposed to his girlfriend He Zi after her Olympic silver medal ceremony, delighting many fans online, but also sparking some accusations, external that he stole her moment.

Speaking after the proposal, he said the move was "just in my character really, I often do surprising or dramatic things".

In Rio, it seems, a new generation of Chinese Olympians have become the country's social media stars.

Blog by Ruhua Xianyu

NEXT STORY: Bite Club: The shark attack survivors' group

Great white catching a decoyImage source, Getty Images
Image caption,

Great white sharks among others species are widely blamed for attacks on humans

Survivors of shark attacks are helping each other with their own online support network. READ MORE

You can follow BBC Trending on Twitter @BBCtrending, external, and find us on Facebook, external. All our stories are at bbc.com/trending.

Top stories

  • Live. 

    Donald Trump and First Lady Melania depart Chequers at end of UK state visit

    • 44968 viewing45k viewing
  • Trump suggests Starmer could use military to control UK borders

    • Published
      18 minutes ago
  • First migrant deported to France under 'one in one out' deal

    • Published
      52 minutes ago

More to explore

  • Royals, Maga and tech CEOs: What we learned from state banquet guest list

    A long dining table with dignitaries seated down either side is seen in a banquet hall, with staff and press against the walls.
  • The Summer I Turned Pretty to conclude with feature film

    Lola Tung, left, wears a low cut silver dress as she places her right hand on teh shoulder of her I Turned Pretty co-star Christopher Briney on a red carpet. Behind them is a poster that says The Summer I Turned Pretty: The Movie.
  • 'Slot-age time' - breaking down Liverpool's late success

    • Attribution
      Sport
    A composition graphic of Arne Slot, Virgil van Dijk, and Mohamed Salah celebrate some of Liverpool's late winners
  • Leonardo DiCaprio on why his new film addresses 'divisiveness in our culture'

    Leonardo DiCaprio attends the "One Battle After Another" London Premiere at Odeon Luxe Leicester Square on September 16, 2025 in London, England
  • In pictures: Chequers, scout groups and a dolls' house - day two of Trump's state visit

    The Princess of Wales (left) and First Lady Melania Trump in Frogmore Gardens in Windsor, Berkshire, on day two of US President Donald Trump's second state visit to the UK.
  • Fashion risks going backwards on diversity, says ex-Vogue boss

    Edward Enninful in a suit and bow tie
  • 'Day by day, year by year' - Borg on cancer diagnosis

    • Attribution
      Sport
    Bjorn Borg waits to serve during the 1980 Wimbledon final against John McEnroe
  • 'Ultimate in cancel culture': Fans outside Jimmy Kimmel studio react to show's axing

    Split image of man on the right and woman on the left outside Jimmy Kimmel studio in LA
  • Katty Kay: Why America is at a dangerous crossroads following the Charlie Kirk shooting

    A treated image of Charlie Kirk in front of the flag, with his hand pointing up
loading elsewhere stories

Most read

  1. 1

    Corbyn and Sultana clash over new party membership

  2. 2

    Scientists pinpoint the brain's internal mileage clock

  3. 3

    Two teenagers charged over Transport for London cyber attack

  4. 4

    First migrant deported to France under 'one in one out' deal

  5. 5

    In pictures: Chequers, scout groups and a dolls' house - day two of Trump's state visit

  6. 6

    'Cataclysmic' situation in Gaza City, UN official says, as Israeli tanks advance

  7. 7

    Macrons to offer 'scientific evidence' to US court to prove Brigitte is a woman, lawyer says

  8. 8

    Man who died in double shooting named as 'suspect'

  9. 9

    Planning approvals for new homes at record low, figures show

  10. 10

    Sweet treats for Kate and Melania as they host Scouts

BBC News Services

  • On your mobile
  • On smart speakers
  • Get news alerts
  • Contact BBC News

Best of the BBC

  • Stacey and Joe welcome you back to Pickle Cottage

    • Attribution
      iPlayer
    Stacey & Joe
  • What's the future of home parcel delivery?

    • Attribution
      Sounds
  • The state of the UK-US special relationship examined

    • Attribution
      iPlayer
    Panorama: Trump and Starmer
  • A couple's search for the Croydon cat killer

    • Attribution
      Sounds
    Illuminated: The Cat Killer Detectives
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • Terms of Use
  • About the BBC
  • Privacy Policy
  • Cookies
  • Accessibility Help
  • Parental Guidance
  • Contact the BBC
  • Make an editorial complaint
  • BBC emails for you

Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.