BBC Homepage
  • Skip to content
  • Accessibility Help
  • Your account
  • Notifications
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • More menu
More menu
Search BBC
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
Close menu
BBC News
Menu
  • Home
  • InDepth
  • Israel-Gaza war
  • War in Ukraine
  • Climate
  • UK
  • World
  • Business
  • Politics
  • Culture
More
  • Tech
  • Science
  • Health
  • Family & Education
  • In Pictures
  • Newsbeat
  • BBC Verify
  • Disability
  • BBC Trending

Russian billionaire awards iPhones for mocking memes

  • Published
    8 June 2017
Share page
About sharing
Russian tycoon Alisher Usmanov (l) and anti-corruption campaigner Alexei Navalny (r) appear in videos attacking each other.Image source, Alisher Usmanov/Alexei Navalny
Image caption,

Alisher Usmanov (l) and Alexei Navalny (r) have been involved in public row conducted largely through the medium of video

ByBBC Trending
Going in-depth on social media

Russian billionaire - and Arsenal football club shareholder - Alisher Usmanov has offered free iPhones to anyone who creates the best memes against opposition activist Alexei Navalny.

Mr Usmanov - who is worth an estimated $14 billion - has been involved in an social media feud with Russia's leading opposition activist, Alexei Navalny.

The two have been at odds since Mr Navalny's Anti-Corruption Foundation made a viral video insinuating that Mr Usmanov gave a plot of land to Russian prime minister Dmitry Medvedev.

In May, Mr Usmanov won a libel case against Mr Navalny over allegations made in that video.

'I spit on you'

Prior to the court case, Mr Usmanov released two video blogs, external in response to Mr Navalny's film where he called him a "loser" and a "liar".

The videos initially resulted in jokes and memes, mostly at the expense of Mr Usmanov, and not his opponent.

Some compared Mr Usmanov's demeanour in the vlogs to scenes from The Godfather.

Tweet comparing Russian tycoon's video address to anti-corruption campaigner Alexei Navalny to a scene from The Godfather.Image source, Mr Setevik

Another referenced a sculpture by Dutch artist Margriet van Breevoort - which has become a hugely popular meme in Russia.

Nicknamed "Zhdun - the "One who waits" - shows a gray blob with the head of a sea elephant passively waiting on a chair. Many on social media drew comparisons with Mr Usmanov.

Tweet showing Russian tycoon Alisher Usmanov and Margriet van Breevoort;s homunculus loxodontus.Image source, N Troitskaya

Others made light, external of the Mr Usmanov videos' now-famous final line, "I spit on you".

Tweet commenting on Alisher Usmanov's video address to Alexei NavalnyImage source, Offliner
Image caption,

"Alexei Navalny after watching Alisher Usmanov's film," reads the tweet

Meme contest

In a follow-up blog post, Mr Usmanov wrote that he was impressed with all the meme-related creativity and announced a contest, inviting users to send in memes directed at Mr Navalny. The winners, he said, would be given iPhones.

He announced the first batch of winners in a post , externalon his account on Russian social network VKontakte on Monday, saying the contest had received more than 10,000 entries.

line

More from BBC Trending

Visit the Trending Facebook page, external

line

However, not everyone agreed that the winners were deserving. Popular Russian news and culture website Mdeuza called the winning memes "strange".

Some Tweeters agreed.

"Lol, guys, Usmanov has chosen the memes he likes, not the ones you like," on Twitter user commented, external.

One winner, which showed, external Mr Usmanov calling Mr Navalny "not just a windbag, but a massive windbag" was pointed out as "not funny".

Post on Russian social network V Kontakte by Alisher Usmanov showing the tycoon saying Alexei Navalny "not just a windbag, but a massive windbag",Image source, AFP
Image caption,

"Navalny not just a windbag, but a massive windbag"

Another winner of an iPhone showed a man saying he will grow his beard until Mr Navalny starts telling the truth, waiting in vain and saying "bloody hell, Alexei!" from an enormous thicket of hair.

Post on Russian social network V Kontakte by Alisher UsmanovImage source, AFP

Intriguingly though, the fourth winner didn't seem to be targeting Mr Navalny at all. Instead, the meme seemed to be making a dig at Mr Usmanov.

It showed Kung-Foo Panda poster showing Mr Usmanov as "Kung-Tfoo Panda" - "tfoo" being Russian for "phooey" or "I spit" (a reference to his earlier vlog).

Alisher Usmanov as "Kung-Phooey Panda" in a post on Russian social network V Kontakte.Image source, Zhgun

Its creator is popular meme maker @zhgun, an artist known to pump out pro-opposition (pro-Navalny) tweets, external.

Mr Navalny has not commented on the meme contest, but he has made videos of his own in response to Usmanov's, sticking to his original allegations of bribery. He released a video saying her would not implement the court ruling demanding that he take down the "libellous" video.

Blog by Adam Robinson, BBC Monitoring

You can follow BBC Trending on Twitter @BBCtrending, external, and find us on Facebook, external. All our stories are at bbc.com/trending.

More on this story

  • Germany fights back against fake news

    • Published
      16 February 2017
  • The challenge of dealing with fake news in Africa

    • Published
      16 February 2017
    fake news
  • Czechs try to tackle swell of fake news

    • Published
      2 February 2017
    Still from Czech security camera video
  • Solutions that can stop fake news spreading

    • Published
      30 January 2017
    A completely made-up story about Pope Francis endorsing Donald Trump was one of the most widely shared pieces of fake news during the US election

Top stories

  • Police to get broader powers to restrict repeated protests

    • Published
      5 hours ago
  • My approach will pay off eventually, says Kemi Badenoch

    • Published
      4 hours ago
  • Rescue efforts under way after 1,000 people trapped on Mount Everest slopes

    • Published
      1 hour ago

More to explore

  • 'They're not just sharing needles, they're sharing blood': How HIV cases soared in Fiji

    A view of the Suva waterfront, with a dock in the foreground and multi-storey buildings in the background
  • The before and after images showing glaciers vanishing before our eyes

    Blended image comparison of the Tschierva Glacier in 1935 on the left and 2022 on the right. The glacier extends far down the valley in 1935 but has retreated way up the valley by 2022.
  • What exactly is freshers' flu - and why do so many get it?

    A person with blonde hair, dressed in a white top, stands against a blue backdrop. Surrounding them are floating, orb-like structures resembling virus particles.
  • BBC tracks down sextortion scammer targeting teenage boys

    Image showing Evan Boettler in the middle, with the Instagram and Snapchat logos behind him in a darker colour. He has blonde hair with a long fringe and is smiling at the camera. He is wearing a hooded top.
  • The battle is on for the Conservatives to show they matter

    A treated image of Kemi Badenoch
  • The younger Mbappe emerging from his brother's shadow

    • Attribution
      Sport
    Kylian Mbappe and his brother Ethan along with their mother
  • Who is Japan's 'Iron Lady' Sanae Takaichi?

    Newly-elected Liberal Democratic Party (LDP) leader Sanae Takaichi receives an applause after winning the LDP leadership election on October 4, 2025 in Tokyo, Japan
  • Is waiting in a 12-hour queue the new cool thing to do? These people think so

    Queue for Skin Cupid opening
  • Mum died from early dementia - I had to find out if I will too

    A woman with long red hair, wearing a navy blue jumpsuit, stands in front of a white background. She is smiling into the camera.
loading elsewhere stories

Most read

  1. 1

    Rescue efforts under way after 1,000 people trapped on Mount Everest slopes

  2. 2

    First celebrity leaves Strictly after dance-off

  3. 3

    Cavers safe after 30-hour rescue during Storm Amy

  4. 4

    Police release photos of mosque arson suspects

  5. 5

    EuroMillions £26m win claimed by UK ticket-holder

  6. 6

    Rangers sack Martin after 17 games

    • Attribution
      Sport
  7. 7

    Police to get broader powers to restrict repeated protests

  8. 8

    My approach will pay off eventually, says Kemi Badenoch

  9. 9

    First funeral held for synagogue attack victim

  10. 10

    BBC tracks down sextortion scammer targeting teenage boys

BBC News Services

  • On your mobile
  • On smart speakers
  • Get news alerts
  • Contact BBC News

Best of the BBC

  • Alan Partridge returns with a 'brave' new project

    • Attribution
      iPlayer

    Added to Watchlist
    How Are You? It's Alan (Partridge) has been added to your iPlayer Watchlist.
    How Are You? It's Alan (Partridge)
  • Dragons' Den returns with more hopeful entrepreneurs

    • Attribution
      iPlayer

    Added to Watchlist
    Dragons' Den has been added to your iPlayer Watchlist.
    Dragons' Den
  • A heartfelt comedy exploring adoption and parenthood

    • Attribution
      iPlayer

    Added to Watchlist
    Trying has been added to your iPlayer Watchlist.
    Trying
  • What drives young women to risk it all in the MMA cage?

    • Attribution
      iPlayer

    Added to Watchlist
    Girl Fight has been added to your iPlayer Watchlist.
    Girl Fight
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • Terms of Use
  • About the BBC
  • Privacy Policy
  • Cookies
  • Accessibility Help
  • Parental Guidance
  • Contact the BBC
  • Make an editorial complaint
  • BBC emails for you

Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.