BBC Homepage
  • Skip to content
  • Accessibility Help
  • Your account
  • Notifications
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • More menu
More menu
Search BBC
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
Close menu
BBC News
Menu
  • Home
  • InDepth
  • Israel-Gaza war
  • War in Ukraine
  • Climate
  • UK
  • World
  • Business
  • Politics
  • Culture
More
  • Tech
  • Science
  • Health
  • Family & Education
  • In Pictures
  • Newsbeat
  • BBC Verify
  • Disability
  • BBC Trending

A failed 'Swedish flag' hoax shows the decline of the extremist 4chan message board

  • Published
    17 November 2017
Share page
About sharing
fake Swedish flag
Image caption,

This mock up of a 'crescent and star' Swedish flag was produced by alt-right activists- but their hoax failed to take off

Mike Wendling
BBC Trending

Internet pranksters tried to start a hoax campaign to change the cross on the Swedish flag to a Turkish-style crescent and star. Although a few people were tricked, the lacklustre response to the campaign co-ordinated on 4chan could be a sign that the extreme message board's influence on internet culture is starting to wane.

The petition on campaigning site Avaaz.org, external was written in strident, over-the-top language by someone trying to mimic a hard-left activist: "The Swedish flag is a constant reminder of our dark and oppressive past. Refugees and migrants are forced to live under its Christian Cross; a symbol of the Crusades and the slaughter of millions of innocent Islamic lives in Sweden's past that makes them feel unwelcome and unsafe. Sweden should be a safe space for everyone."

line

You might also be interested in:

  • Far-right in smear campaign against Antifa

  • 'Russian trolls' promoted California independence

  • Follow BBC Trending on Facebook, external

line

But there are several clues pointing to the fact that the campaign was not an authentic drive to swap the Christian imagery on the Swedish flag for a symbol associated with Islam. The petition was started not by a Swede but by "Elsa N." whose location is listed on Avaaz as "United Kingdom".

And chat on 4chan's "Politically Incorrect" (or "/pol/") message board shows that the idea was born not on the far left but on a corner of the internet known as a breeding ground for the white nationalist alt-right.

Trump’s shock troops: Who are the ‘alt-right’?

Since Monday, posts on the board have been pushing "Operation Swedistan". One of the original threads outlined the aims of the effort, starting with: "Create significant traction in a movement to replace Sweden's Christian flag with an Islamic crescent."

The thread went on to speculate that "A movement will organically form defending the Christian flag of Sweden" and lead to rising nationalism. In response, the 4chan activists planned to: "Protest online against these movements defending the existing flag. Claim that all those that wish to defend it are racist and xenophobic cretins that don't wish for Sweden to be 'Inclusive' and 'A safe space for everyone.'"

A picture of the Avaaz petition. The petition that 4channers hoped would go viral attracted a few thousand signatures before it was taken downImage source, Avaaz.org
Image caption,

The petition that 4channers hoped would go viral attracted a few thousand signatures before it was taken down

The /pol/ board was famously a huge source of alt-right memes and internet propaganda during the 2016 US presidential election.

And the Swedish flag hoax was just the latest in a stream of 4chan plots designed to discredit leftist activists, call attention to the alt-right or poke fun at the mainstream media. Recently /pol/ users were urged to distribute leaflets saying "It's OK to be white". The pranksters hoped the posters, which were spotted in various locations around the world, external, would prompt a backlash by media outlets and (somehow) a counter-backlash which would convert people to white nationalism. The poster incidents were widely reported, external but the campaign's origins were quickly revealed.

Media caption,

Who's turning American campuses into battlegrounds?

Prior to the rise of the alt-right, the most notable political movement to emerge from 4chan was the anti-establishment hacker collective Anonymous. The loosely organised movement holds annual anti-capitalist, anti-government protests in London and other major cities on Guy Fawkes Day. The number of marchers at this year's event in the UK capital was down on previous years, external.

Listen to BBC Trending radio: What is 4chan?

Despite slickly produced fake adverts, slogans posted in Swedish and English, fake Photoshopped news stories and a huge amount of chat over multiple threads on the /pol/ board, the flag hoax failed to really take off.

A banner saying Only 69.9% of Sweden is Christian, why should they have 100% of the flag? One of the fake propaganda posters produced by alt-righters and posted on 4chan
Image caption,

One of the fake propaganda posters produced by alt-righters and posted on 4chan

The flag campaign was reported by right-wing conspiracy sites and also prompted a story, external - which made clear the whole thing was a hoax - on the Swedish Metro newspaper website. But the Avaaz petition meant to attract liberal-minded activists gained fewer than 4,000 signatures over the course of the week. A Twitter hashtag invented by the hoaxers - #ForBetterSweden, external - was used around 1,000 times, mostly by fake accounts and far-right Twitter users who had been drawn in by the hoax.

The petition was removed after BBC Trending contacted Avaaz.

"This small petition is one of thousands started by individuals on the Avaaz platform," the organisation said in a statement. "We've polled our members on it, and the overwhelming majority voted to take it down, so it's now been removed from our site."

According to internet statistics company comScore, traffic to 4chan has declined substantially this year, from more than 850,000 unique online users a month in January to fewer than 500,000 in August. Google Trends, which tracks Google search stats, shows a more gentle decline in queries over the course of the year, but searches are definitely down from a high point in March - coinciding with the tech giant's hiring of 4chan's founder.

  • What life is really like in Sweden

  • Sweden far-right party makes gains from migrant crisis

  • Trump tries to clarify Sweden remarks

Jessica Beyer, a research scientist at the University of Washington and author of the book Expect Us: Online Communities and Political Mobilization, says that the influence of 4chan is linked to the ability of its users to connect with broader social trends.

"If this particular operation is having limited success, then I would say it is because the societal division they are attempting to exploit is not big enough to mobilise enough other people," she told Trending. "Essentially, they failed to plug into a societal conflict that will mobilise earnest participants, and so the operation remains confined to them."

But Beyer said it's too early to tell whether 4chan's time in the spotlight is over.

"It might just be that they just don't understand Sweden," she said. "Or, that this operation failed, but the next might not."

As for the channers, as their Swedish flag effort petered out by the end of the week, some claimed not to be too disappointed.

"Its always worth a try but [I don't care]," one told Trending. "Would be funny if it worked."

More from Trending: Confusion over Zimbabwean Twitter accounts

Many twitter profiles claiming to be involved with Zanu PFImage source, Twitter

On social media there are several accounts claiming to be the mouthpiece of Zimbabwe's governing Zanu-PF party, but it's unclear which, if any, are official, and what links they have with those currently in charge.READ MORE

You can follow BBC Trending on Twitter @BBCtrending, external, and find us on Facebook, external. All our stories are at bbc.com/trending.

Top stories

  • Live. 

    Court to rule on whether asylum seekers can be removed from Epping hotel

    • 5390 viewing5.4k viewing
  • Children to be offered chickenpox vaccine on NHS

    • Published
      1 hour ago
  • UK blocks Israeli government delegation from arms trade fair

    • Published
      1 hour ago

More to explore

  • How a leaked phone call derailed the Thai PM's career - and the Shinawatra dynasty

    Thailand's suspended prime minister Paetongtarn Shinawatra arrives for a press conference in Bangkok on July 1, 2025. She can be seen smiling as she walks through a doorway in a dark green blazer which she is wearing over a white shirt and white and blue floral skirt.
  • What is chickenpox and how can I get my child vaccinated?

    A boy with chickenpox has used calamine lotion on his spots to reduce itching
  • Survivors of South Africa's horrific building fire now live in fear of guns

    A head and shoulders shot of Thobeka Biyela wearing a blue-and-white striped vest top. She is standing in front of her corrugated iron home.
  • 'India put us on the boat like captives - then threw us in the sea'

    Soyed Noor (centre) and some of the other refugees speak to the BBC via a video call from Myanmar
  • A 'joyful' girl and a boy who loved sports - Victims in Minneapolis shooting identified

    From left: Harper Moyski, 10, and Fletcher Merkel, 8. Harper is smiling at the camera with wind in her hair. Fletcher is leaning on a railing and wearing a red shirt while smiling
  • Weekly quiz: What food did Meghan reveal Harry doesn't like?

    Meghan Sussex smiles as she stands in a kitchen
  • George Clooney film praised as 'midlife crisis masterpiece'

    George Clooney and Amal Clooney attend the "Jay Kelly" red carpet during the 82nd Venice International Film Festival on August 28, 2025 in Venice, Italy
  • Farming families finally get mains electricity after 50 years

    Shona and Scott Anderson stand next to their son T-jay Anderson. He is about 16 and wearing a blue top with short dark hair. She has ash blonde hair and has a blue flowery top on, Scott is wearing a cap, has a grey top and is about 40. Behind there is a stone wall and a Victorian house
  • The Druids Oak is 800 years old - can it help save tomorrow's forests?

    A large oak in a wood, its large branches propped up by supports. Leaves area burst of green on branches sweeping almost to the ground. The tree is surrounded by grassland and is protected by a wooden fence.
loading elsewhere stories

Most read

  1. 1

    UK blocks Israeli government delegation from arms trade fair

  2. 2

    Ministers didn't do cost review of council mergers

  3. 3

    Thai court removes PM over leaked phone call with Cambodian leader

  4. 4

    Doctor arrested over posts about son's rape victim

  5. 5

    Musk files to dismiss lawsuit over his purchase of Twitter shares

  6. 6

    MSP accused of hiding camera in Scottish Parliament toilet

  7. 7

    Home Office set to pull 'balloon-craft' job at migrant detention centre

  8. 8

    George Clooney film praised as 'midlife crisis masterpiece'

  9. 9

    Children to be offered chickenpox vaccine on NHS

  10. 10

    Ostapenko 'no education' comments terrible - Osaka

    • Attribution
      Sport

BBC News Services

  • On your mobile
  • On smart speakers
  • Get news alerts
  • Contact BBC News

Best of the BBC

  • The ups and downs of a 30-year marriage

    • Attribution
      iPlayer
    Marriage
  • Bewitching drama from Anne Rice

    • Attribution
      iPlayer
    Mayfair Witches
  • Lies, forgeries and fraud worth $86 million

    • Attribution
      iPlayer
    The Great Art Fraud
  • A celebration of Britain's finest composers

    • Attribution
      iPlayer
    Great British Classics at the Proms
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • Terms of Use
  • About the BBC
  • Privacy Policy
  • Cookies
  • Accessibility Help
  • Parental Guidance
  • Contact the BBC
  • Make an editorial complaint
  • BBC emails for you

Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.