Absolute Radio bought by Bauer Media

Christian O'Connell is one of Absolute Radio's DJs

The media company behind some of the UK's best-known magazines has bought Absolute Radio in a deal reported to be worth up to £25m.

Bauer Media, which has publications such as Heat and Bella in its stable, already owns several other radio stations, including Kiss and Magic.

Absolute Radio, which evolved out of Virgin Radio, has Frank Skinner and Christian O'Connell among its DJs.

Absolute was first put on the market in 2011 by its owners, Times of India.

Paul Keenan, the chief executive of Bauer Media UK said he had the "greatest respect for what it has achieved."

"We are excited about welcoming this contemporary music radio business with renowned digital assets in Bauer," he added.

Donnach O'Driscoll, chief executive of Absolute Radio, said: "Bauer Media UK is a business that really cares about building famous media and entertainment brands and music radio in particular."

"This brand will continue to thrive as part of the Bauer group," he said.

The deal is subject to regulatory approval.