Some imaginative tweaking of the John Lewis advert has already begun. It was only released an hour ago.

Shares in TalkTalk are up almost 6% after the company gave more details on the cyber attack it sustained in October - it said fewer people were affected than the company initially thought. 

Shares in International Consolidated Airlines [IAG], the owner of British Airways, are also up 2.4%. The company announced new chief executive Alex Cruz for its Spanish budget airline, Vueling.

Mining shares are among the biggest losers on the FTSE so far, with BHP Billiton down almost 5%, and Glencore down 0.7%. The FTSE 10 index itself is pretty flat at 6360.02, which analysts are putting down to caution ahead of US non-farm payroll figures out later today.

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Telecomms giant Telefonica's profit for the third quarter, external missed analyst forecasts, but profits in its home Spanish market rose for the first time since 2008. The company reported 1.9% fall in net profit compared with last year, to €884m ($961m). It benefitted from its purchase of E-Plus in Germany and GVT in Brazil, which boosted the group's sales by 11% for the nine months to September. Telefonica is in the process of selling the 02 network to Hutchison Whampoa which owns rival mobile operator Three for around £10bn. But the Competition and Markets Authority wants to take a look at the deal's impact on competition in the UK before it allows the deal to go through.

 Vauxhall is recalling 220,000 of its Zafira B mid-sized cars to inspect the car's heating and ventilation systems and ascertain the cause of fire-related incidents, it has said. The move comes after posts on Twitter and pictures in trade publications showed images of Zafiras with flames coming from under their bonnets, as well as shots of molten plastic and broken windows following apparent fires. A Facebook group with more than 6,000 members was started by an affected owner, through which Vauxhall came to know of at least 133 fire-related cases.

You can officially start your Christmas shopping now.

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Insurer Allianz has said profit was down, external to a "volatile financial market", as it reported a 15% drop in net profit in the three months to September to $1.5bn. It also said revenue was down to €27.5bn, from €28.8bn one year ago. Allianz is the parent of US bond trader Pimco. 

OK So it's not just John Lewis that is releasing its Christmas ad in the battle for your hard earned cash today. 

OK, so yesterday we had the Duracell Star Wars Christmas advert and today, it's the big one: the day John Lewis releases its Christmas advert. This year the publicity machine has been in full swing already. And we know, for instance, that the song to accompany the advert will be a cover - sung by a new teenage Norwegian artist known as Aurora - of the Oasis song "Half a World Away", which was also used as the theme tune to the BBC's The Royle Family. The advert is being released at 08:00. In the meantime, below is the original just because... why not? 

International Airlines Group [AIG] has announced that Alex Cruz is to replace Keith Williams as chairman and chief executive of British Airways in April 2016, when Mr Williams retires after 18 years at the airline.

Alex Cruz is chairman and chief executive of IAG-owned Spanish budget airline Vueling. In his new role, he will continue to report to IAG chief executive Willie Walsh.

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TalkTalk has issued the findings so far of the cyber attack it suffered recently. It said, external: 

• The total number of customers whose personal details were accessed is 156,959
• Of these customers, 15,656 bank account numbers and sort codes were accessed;
• The 28,000 obscured credit and debit card numbers that were accessed cannot be used for financial transactions, and were 'orphaned', meaning that customers cannot be identified by the stolen data.

"Our ongoing forensic analysis of the site confirms that the scale of the attack was much more limited than initially suspected, and we can confirm that only 4% of TalkTalk customers have any sensitive personal data at risk".

TalkTalk has around 4 million customers.

Today Programme
BBC Radio 4

More from deputy governor of the Bank of England, Nemat Shafik, who tells the Today programme that the Bank could, if necessary, lower interest rates further despite the general view that the Bank has very little room for manoeuvre:

Today Programme
BBC Radio 4

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Deputy governor of the Bank of England, Nemat Shafik, has also been talking to the Today programme. She says the UK economy is strong but the outlook for the rest of the world is "more sombre". Asked if there wasn’t a global economic slowdown whether the Bank would be looking to raise interest rates, she says “that’s correct”.

Dame Nemat tells Today the main message of Thursday’s quarterly inflation report was that a gently rising path in interest rate policy would lead to inflation rising back to the Bank’s target of 2% within two years.

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Steel giant ArcelorMittal cut its profit forecast for 2015, saying steel prices had fallen because of cheap Chinese exports, external. The steel industry is in the middle of a steep price slump, with plant closures announced globally. The company said that during the three months to September, it made a half billion dollar loss as a result of a write-down of its steel stock, as the price has so rapidly declined internationally. Chief executive Lakshmi Mittal wrote: "Whilst we are confident our actions are the right ones, there are also important issues for governments to address, specifically relating to unfair trade. We are encouraged by various examples of trade action being initiated in response to dumping, but the process needs to be faster in order to be fully effective." 

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Overnight, two British bankers have been convicted by a New York jury of manipulating inter-bank lending rates. Anthony Allen and Anthony Conti were changed with conspiracy to commit wire and bank fraud and committing wire fraud, by misreporting the London interbank offered rate (Libor) as it related to the US dollar. Both worked for Dutch lender Rabobank. Read more on the BBC Business site.