WhatApp worriespublished at 08:49
BBC Radio 5 Live
In the wake of WhatsApp's decision to share more data with Facebook users and start letting some companies send messages to users, Pamela Clark Dickson, a principal analyst at Ovum, has been talking to 5 live breakfast.
She says the Facebook-owned company's motivation is a need to generate revenues - and allowing businesses to contact users is "probably a good way to do it".
However, it will also result in a "grey area as to what is advertising, what is marketing ... maybe some WhatsApp users will be worried that".
How do you feel about getting messages from companies (what some might call "advertising") on your smartphone? Drop me a line: bizlivepage@bbc.co.uk