The FT tests the Linepublished at 11:38 British Summer Time 6 September 2016
Leisha Chi
Business reporter in Singapore
The Financial Times is launching a new service on Japanese messaging app Line.
Line raised $1.3bn in a listing earlier this year and is one of the most popular messaging services in Asia along with China's WeChat, based on user numbers.
Starting from today, Line users will now get a mixture of daily free-to-read and paywall articles. The FT tested the waters with a similar service on Whatsapp last year.
We've written about how chat apps are proliferating. Banks and retailers have already jumped on the bandwagon.
So could apps like Whatsapp and Line help save the struggling newspaper industry?
Renée Kaplan, head of audience engagement at the Financial Times, called today's move part of their "broader engagement strategy".
"Line will allow us better serve our audience in Asia, which has been growing steadily since the launch of the FT’s Asia edition in 2003,“ she said in a statement.