Students begin studying for a Dyson degreepublished at 08:53 British Summer Time 14 September 2017
Today Programme
BBC Radio 4
On Thursday, Dyson's very first cohort of 33 undergraduates begin studying for an four-year-long engineering degree based at the Dyson Institute of Engineering and Technology.
Sir James Dyson says the students are paid by Dyson and will receive at least 40 days more academic time than at university, as well as access to "some of the best scientists and engineers in the world".
He told the Today programme: "We need hundreds of thousands more engineers every year.
"We increase our engineering workforce by about 30% every year. What we hope to do with this course is create very high standard and highly qualified engineers."