Whitbread Zips it uppublished at 07:31 British Summer Time 23 October 2018
Whitbread has revealed a bit more about its "innovative new format" called Zip by Premier Inn in its half-year results today.
The company says it is a "significantly different offer" to the traditional Premier Inn and Hub formats and will attract a different customer segment.
"The essence of Zip is good quality, small, very simple rooms targeting a large segment of the market, which is currently underserved; the extra-value seeking customer. Importantly, these target customers do not currently stay at Premier Inn and are dissatisfied with their current options.
"By reducing the room size to 8.5m2 and carefully engineering the design and fittings, return on capital is expected to be comparable to the rest of the network, whilst offering highly compelling prices."
The first Zip will open in Cardiff in the first quarter of next year.