Is Musk's great cull of Twitter a blueprint for Doge?published at 12:07 Greenwich Mean Time 13 November
Tom Gerken
Technology reporter
Elon Musk’s track record at X may offer insights into how he will go about his promised attack on what he calls the “insanely dumb spending” of US tax payers’ money.
He bought Twitter, as it was then, in 2022 for $44bn (then £38.1bn). He then rapidly fired much of its workforce, telling the BBC in 2023 that he had reduced it from 8,000 staffers to around 1,500.
It has had problems since: the site has not functioned every now and again, questions have been raised over moderation, and feuds with advertisers have seen its estimated value severely downgraded.
It also faces greater competition from rivals, such as Bluesky and Meta’s Threads.
But it has very much continued to function, and if the endgame of X was political influence, well, with Mr Musk’s new role, you’d have to say it’s been a runaway success.
The American public might be willing to accept that bargain with a social media platform – the question is whether the same will be true with government services.