Is Trump returning to X (Twitter) for good?published at 00:24 British Summer Time 13 August
Nomia Iqbal
North America correspondent
Donald Trump is back on Twitter - now known as X - and posted a few times today ahead of his Musk interview.
As we know, he was prolific on Twitter in his rise to the White House and during his time in it. “Without Twitter, there would be no Donald Trump presidency” as a political analyst once put it.
So is he back for good?
Musk will want that - as Trump will definitely provide a big boost to the platform, which is now facing competition from other social media sites.
Also, it has also struggled with advertisers. This was made worse after Musk sued an advertising coalition last week, which has now said it’s shutting down.
But Donald Trump has invested in his own platform “Truth Social” - the huge value in it is him, its most famous contributor. The company had warned him that if he stopped using it, it would harm investors. So, the former president is obligated to stick to his platform first.
Shares already dropped last Friday in “Trump Media” and fell a bit again today as he returned to posting on X. However, in a fundraising email this evening, the Trump campaign said he's "back on X… for a short time".