What's the point of these awards?published at 18:07 Greenwich Mean Time 3 December 2024
Yasmin Rufo
Culture reporter
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Jade Beaty and Ryan Losasso create travel content on TikTok
What's the reason behind having an awards event for the people who make videos for social media platforms?
"There's a lot that goes into content creation," travel creators Jade Beaty and Ryan Losasso tell the BBC.
“A 30 second video can take days, even weeks to produce. Awards like this can inspire a whole new wave of people to pick up a phone and make content," the pair explain.
Aly Meghani, one of the fashion and beauty nominees agrees, and says: "From the outside, content creation might seem easy, but there’s so much effort, time, and thought that goes into it."
Meghani, who also has a full-time job and does content creation in his spare time, says the awards "shed a light on our dedication and gives us the recognition we deserve".