BBC News Channel

Norman Lamb, the Lib Dem health minister, says his party is "leading the case" for mental health as he introduces Nick Clegg to the party's morning press conference. "Thank you all for being here so bright and early," the deputy prime minister says. Ugh! No, really. It's a pleasure.

While Labour lead their campaigning on business rates today, the Tories are claiming they will create two million more jobs in the next parliament. They’re highlighting Britain getting one up on Canada, which has an employment rate of 72.5%. Britain’s equivalent is expected to reach 72.6% in the second quarter of 2015. In the next five years the UK hopes to overtake Germany and Japan, too. It follows David Cameron's call for full employment earlier this year.

Sky News

tweets:, external Cameron notably in Millbank studios today (possibly for the 1st time since 2010?) Big shift from using No10 as backdrop yday

Sky News

Image source, Getty

There’s a distinct theme of austerity politics on this morning’s front pages: from comments by Alan Milburn accusing the two main parties of not being open enough about the scale of the cuts to Labour’s scuffles with business, the economy is clearly the dominant topic. Check out all the front pages here .

tweets:, external Love this!

Image source, Diane Abbott

Ross Hawkins
Political correspondent

What is fascinating is not what he told us but what he didn't tell us. The number that matters is £12bn of welfare cuts. He's only told us where £3bn of those cuts are coming from. When pressed on it, answer came there none - there will be a lot of interest in just where those cuts will fall.

tweets:, external Cameron says Tories & Labour committed to £30bn deficit cut: "I'd rather find that in savings than ask for more tax. That's the choice".

BBC Breakfast

One of the savings will come from freezing working-age benefits, David Cameron points out. His principles on welfare, in his own words, are:

• Work should always pay
• The most disadvantaged and disabled should always be protected
• People who've paid into the system and look forward to a dignified retirement should be looked after too

BBC Breakfast

"I will be running very strongly on a record of economic success. We haven't finished the job but we're well down the road," the prime minister says. Won't he specify exactly where all of the Conservatives' planned £30bn of spending cuts will come from? Under the PM's plans £10bn is currently unaccounted for. But he says it shouldn't be a problem. What business or organisation can't find £1 out of every £100 to save?, he asks.

tweets:, external Bingo. @David_Cameron, external says Long Term Economic Plan in opening sentence in @BBCNews, external interview. Took him 61 secs in Downing Street

BBC Breakfast

Next the PM is grilled on another number: the £3,000 which the Tories claim Labour would cost the average working household. The Institute for Fiscal Studies (IFS) has said it is "unhelpful". "Because Labour voted for that £30bn [to balance the country's books] and because they believe in half of it being raised in taxes, that is equivalent to £3,000 on every working household," David Cameron explains.

BBC Breakfast

The PM is perfectly happy with his Downing Street attack against Ed Miliband yesterday. "I make no apology for raising the spectre of Labour and taxes," he tells Breakfast. It's important to make the contrast with the Conservatives, he says, who've established spending cuts can be achieved without tax hikes.

BBC Breakfast

"We're building an economy that can sustain these extra jobs," the prime minister continues. He says welfare reforms and investment in infrastructure will help boost the economy, too.

BBC Breakfast

David Cameron is now appearing on BBC Breakfast. He begins by saying "successful British businesses" which are "expanding" will create the 1,000 new jobs every day being promised by the Tories.

tweets:, external Lib Dems would build eight new prenatal units for expectant mothers with depression if in govt. clegg speaks at 730.

The Conservatives say Labour’s move to win over small firms by cutting business rates means they'll increase corporation tax instead. “You have it now in black and white - Ed Miliband and Ed Balls will whack up corporation tax in their first budget,” David Gauke says. “This would be the first time corporation tax has risen in over 40 years and Labour’s plans could cost 96,400 jobs- it would put people’s economic security at risk.” Labour says its plan would “ensure Britain has the most competitive rate of corporation tax in the G7”.

Image source, Heat

The prime ministerial face, partially eclipsed by a coffee mug, is gazing out from magazine newsstands today after his interview with Heat. Here’s some things we’ve learned from his chit-chat with the gossip magazine, external:

• Mr Cameron thinks women are better at multi-tasking than men. Asked whether he listens to music while running, he said: “I’m a man, I can’t do two things at once. Don’t be ridiculous!”
• The prime minister’s limited knowledge of One Direction will be especially upsetting to fans of the boy band after Zayn Malik’s exit. Asked to name them in order of the most good-looking, he said: “I was in their 2013 Comic Relief video – Harry, Zayn, and the other ones.”
• Mr Cameron is a semi-involuntary fan of the Disney film Frozen: “Have I watched Frozen? I have a four-year-old daughter! I can virtually recite it!”