Focus on the positive?published at 09:49
Carole Walker
Conservative campaign correspondent
Have the Conservatives heeded the criticism of negative campaigning? Today David Cameron will focus on two positive announcements as he campaigns in the South West where the Tories are hoping to seize seats from the Liberal Democrats.
The freeze on commuter rail fares for five years represents an attempt to encroach onto Labour’s cost-of-living agenda. It is in fact an extension of what has happened for the past two years, when regulated fares have been capped at the rate of inflation. But it allows the Conservatives to woo those “hardworking families” beloved by politicians of all parties.
A rather less familiar phrase is being revived from the early Cameron years – the Big Society. The idea of giving charities and voluntary groups a greater role in society was an important theme of the last election but is rarely mentioned these days.
On Newsnight this week one of Mr Cameron’s senior ministers Michael Gove said “I think its unlikely that we’ll hear that phrase”. But in the briefing on today’s initiative to give employees of larger companies and public sectororganisations three days paid leave to volunteer, David Cameron says this is “the clearest demonstration of the Big Society in action”. Questions are already being asked about the administrative burden and costs involved. There is no extra government money but Tory aides say many organisations already have similar schemes and benefit from a more productive workforce.
Mr Cameron’s team reject suggestions today’s agenda represents a change of strategy or a softening of their tone. Despite the row over the personal attack on Ed Miliband over Trident, they believe it successfully raised questions about the Labour leader’s character and the future security of the country.
We haven’t seen the last of the personal attacks in this campaign.