Was it Facebook wot swung it?published at 11:35 British Summer Time 10 June 2017
BBC Trending analysis...
Could stirrings of the UK general election upheaval be seen ahead of time - on social networks?
If you were surprised by the general election result, particularly the relative gains made by Labour, you probably weren't keeping a close eye on Facebook.
There was a sharp distinction between Tory and Labour styles when it came to social media. The Conservative focus seemed to be sharp, paid-for attack ads. Labour's presence was much more organic, and perhaps more effective with it.
The chatter was happening in big groups - many of them filled with Jeremy Corbyn's most dedicated supporters, and closed to the general public. It was reflected in lists of most-shared stories, external, which were dominated by material sympathetic to Labour and hostile towards Theresa May's Conservatives.