Facebook ads: Brexit Party pay for first postspublished at 15:33 Greenwich Mean Time 6 November 2019
Our team checks in on political party activity on the social network...
The Brexit Party has published its first paid-for posts.
The party has funded 24 versions of the same advert saying: “This deal is not Brexit."
The ads are being seen overwhelmingly by men over the age of 45.
This is some of the strongest demographic targeting we have seen for a group of adverts.
Around 85% of the people seeing these ads (of either sex) are over the age of 45 and skewing towards the over 55s.
The ads have been seen by at least 135,000 people in less than a day and hardly any of those people were under the age of 35.
Screenshots of targeting info from people who have been shown them also suggests there is location targeting to specific towns.