How are the parties campaigning online?published at 15:05 Greenwich Mean Time 13 November 2019
With political parties increasingly focused on winning the social media battle, our Digital Election team has the latest on their efforts:
- The Conservatives have been getting a lot of eyeballs on their Vogue-style video of Boris Johnson answering 12 questions as he roams about Tory HQ. On Twitter alone it has had three million views. So far the party has spent less than £500 on Facebook promoting it.
- Labour are focusing their social media campaigning on a voter registration drive, targeted at people under 45. They have also released more NHS-related ads to accompany today's announcement on their funding plans.
- The parties seemed to have scaled back their efforts to influence search terms - for now, at least. On Tuesday, if you Googled "Labour Party", you saw "costofcorbyn" ads promoting Tory claims about his spending plans. And if you searched for "Conservative Party", you saw Brexit Party ads. But that ad spending does not seem to be happening today.