Fans 'will follow him to another platform'published at 14:12 British Summer Time 19 September 2023
Paul Glynn
Entertainment & arts reporter
YouTube announced earlier that it had suspended Brand's channels from earning money from adverts. Sara McCorquodale, author and chief executive of social media analysis agency CORQ, estimates that he made about £2,000 to £4,000 per YouTube video.
"He was probably making more revenue from YouTube than any other platform," she tells BBC News.
"Everything existed to drive people towards his YouTube channel, so that probably was a significant revenue stream that has obviously now been paused."
However, Rumble is still carrying adverts on his content, "so his ability to make money has by no means means stopped", she says.
YouTube's move "will have some impact", McCorquodale adds. "But his audience is still there. They are very passionate, they want his content, and so they're going to follow him."
She predicts that Brand could launch an "independent, subscription-based platform" instead, where his legions of fans could pay to watch his videos.