City of Culture bid leads to increase in visitorspublished at 11:49 Greenwich Mean Time 1 March 2019
Local Democracy Reporting Service
Kerry Ashdown
Tourist numbers increased in the Potteries following Stoke-on-Trent’s bid to be named UK City of Culture bid, councillors have been told.
The attempt, which saw the area miss out on the 2021 title to Coventry, has left a positive legacy in North Staffordshire, said a council report.
The report delivered to councillors on Thursday revealed an increase in day trips and overnight stays in 2017 – in comparison to the previous year.
In total £361,000 was spent on the bid, which included a public consultation, public surveys, bid writers’ fees, the bid submission event in Hanley’s Albion Square, and a concerted marketing campaign.