Spoiler alert: Essex Apprentice contestant in final showdownpublished at 10:49 Greenwich Mean Time 19 December 2016
It was not to be for Stanford-le-Hope businessman Courtney Wood, who lost out to luxury cake boss Alana Spencer in last night's Apprentice final.
Lord Sugar grilled both candidates in the boardroom and admitted that he had "a very difficult task" as both were "very credible candidates".
But it wasn't to be for the Southend United fan who was hoping for Lord Sugar's £250,000 investment for his online novelty gift store.
Wood said he was "disappointed", but added: "I am really pleased for Alana. She really deserves it, she's come really far in the process."