Voters 'didn't trust Labour on economy'published at 11:16 Greenwich Mean Time 24 January 2016
Ms Mattinson says her analysis was "reduced down to one bullet point in the report" produced by Margaret Beckett.
She says voters "didn't trust Labour to manage the economy" and they "categorically" blamed the party for the 2008 financial crisis.
She also says people did not see Labour leader Ed Miliband as "prime ministerial".
"If you look at every election since the '70s, what you see is that the party that has the leader with the best ratings is the party that wins. There's no exception to that," she adds.