Another three word sloganpublished at 11:51 British Summer Time 6 October 2020
Chris Mason
Political Correspondent
We know how much the government loves a three word slogan.
A team dominated by veterans of the Vote Leave campaign, with its eye catching pledge to "Take Back Control," then gave us "Get Brexit Done" during the election campaign.
Since then, other triplicates, sometimes extending beyond three words: "Stay home. Protect the NHS. Save lives".
Oh, and "Hands. Face. Space."
Now another one to get used to, complete with alliteration: "Build Back Better."
We'll hear it a lot.
The aim: a sense of optimistic defiance about the future, which acknowledges the difficulties many people are facing now.