Sunak embraces the noise he has generatedpublished at 09:18 British Summer Time 21 September 2023
Chris Mason
Political editor
For all his words in the 20 or so minutes the prime minister was on the Today Programme, for me, a handful stuck out.
“For those who disagree with me, the question is for them.”
Rishi Sunak chose to embrace this argument and so is embracing the noise it is generating.
For much of the last year he has avoided picking fights, especially with his own party. But he and his team have concluded now is the time to gamble.
Let me give you a flavour of the texts I got while listening to the prime minister.
One Conservative MP said: “It is as if I can hear a collective sigh of relief around millions of kitchen tables across the country, at last the Tory party has finally stirred.”
And here’s another text, reflecting the reaction among some in business: “My inbox is exploding. People have made long-term investment decisions here. The Tory party is destroying what was left of its business credibility.”
The key question now is what people around the country make of it – and particularly those the Conservative Party wants to keep the support of.
One senior Tory figure said to me private polling suggested these ideas were particularly popular among people who voted Conservative for the first time at the last general election.
They are a vital slice of the electorate come polling day.