Sunak has to pull off an escape act to rival Houdinipublished at 09:43 British Summer Time 23 May
Nick Eardley
Political correspondent, reporting from Derbyshire
Hi from Derbyshire, where I’m with Rishi Sunak as he kicks off his first full day of campaigning.
The PM is hitting the ground running with a packed agenda over the next couple of days. He’s covering the UK four nations on a whistle-stop tour to start his campaign.
It’s one of the advantages he has: the PM got to choose when the election was held. He had a significant head start in planning the first 48 hours of the campaign.
It gives him a chance to seize the agenda - or at least to try. But Sunak knows he has a mountain to climb.
The Conservatives are miles behind in the polls. They have been for a while. The local election results at the start of May appeared to add more evidence the Tories were in trouble in many parts of the country.
So how is the PM planning to turn it around?
You can expect him to repeat the argument that the plan is starting to work. Look at the fall in inflation, he’ll say. The economy is turning a corner, he’ll seek to persuade you.
He’ll talk about national security – and his pledge to increase defence spending to 2.5% of GDP.
Expect the PM to offer a lot of contrasts. I’ll do this, he’ll say. Do you really know and trust Labour’s plan, he’ll ask you.
But be under no illusion; if Rishi Sunak is going to be prime minister on 5 July – he’s going to have to pull off an escape act to rival Houdini.