Lord Sugar criticised for Senegal 'beach sellers' tweetpublished at 13:22 British Summer Time 20 June 2018
Lord Sugar has been criticised for an "unhelpful and ignorant" tweet comparing Senegal's World Cup team to sellers on the "beach in Marbella".
A picture of the team was posted next to pictures of sunglasses and handbags.
Lord Sugar, a 71-year-old British billionaire businessman who appears on the BBC's The Apprentice, later deleted the post and apologised, saying "my attempt at humour has backfired":
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The tweet prompted hundreds of critical responses, including from tweeters accusing him of racism:
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The BBC welcomed Lord Sugar's apology in a tweet:
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