Netflix hires Kenyan in top rolepublished at 09:08 British Summer Time 1 April 2019
Larry Madowo
BBC Africa Business Editor
The popular video streaming service Netflix has hired a producer of a popular Kenyan TV series to commission more African content.
Dorothy Ghettuba will join Netflix in June with the title of Manager, International Originals for Europe, Middle East and Africa. She will be based in the Dutch city of Amsterdam.
"We are excited to confirm that Dorothy is joining the International Originals group, which produces original series across the world, such as Dark, The Protector and Baby," a spokesman told the BBC in a statement.
"She will focus on adding shows across countries in Africa to our strong and growing International Originals slate."
Ms Ghettuba is the CEO of Spielworks Media, an 11-year-old Kenyan production company behind a range of TV formats.
Her shows have aired on Kenyan TV stations as well as on continental channels like Africa Magic.
"Telling our African stories," she posted on her Instagram page, referring to her appointment. "Onwards and upwards."
Netflix has recently increased the number of African movies and series, mostly from Nigeria and South Africa, on its platform.
Nollywood star Genevieve Nnaji’s directorial debut Lionheart, external started streaming in late December 2018.
Netflix's first African original series, Queen Sono, starring South African actress Pearl Thusi, is also expected to debut shortly.
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The company did not reveal how many subscribers it has in Africa.
Its main competitor is Showmax, a similar streaming service, owned by South African pay TV company Multichoice.