Modi's stint as 'watchman' is overpublished at 13:55 British Summer Time 23 May 2019
After creating the election's most successful buzzword when he added it to his Twitter profile, Mr Modi has announced that he has removed the prefix "Chowkidar" from his Twitter handle.
"Chowkidar" means watchman and Mr Modi used it to tell people that he is their "watchman" - someone who looks out for them and serves them. He used it to address tropes like national security, anti-Pakistan rhetoric and corruption.
When he changed his handle to "Chowkidar Narendra Modi" - it prompted many other senior members of his cabinet to do the same.
BJP workers and supporters also rushed to follow suit. It proverbially broke the internet in India with memes, tweets and posts galore. There was even a ring tone.
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We did ask some real "chowkidars" what they thought at the time...