Biden's pitch for 2024: 'Let's finish the job'published at 11:00 British Summer Time 25 April 2023
Joe Biden's campaign for re-election has officially launched - in the form of a three-minute video that begins with a one-word pitch: Freedom.
Narrated by the 46th US president himself, Biden argues that abortion rights, the defence of democracy, voting rights and the social safety net will be among the most important issues on the ballot in 2024.
He says that voters will be faced with the choice of leaving the next generation with "more freedom or less" and "more rights or fewer".
"Every generation of Americans has faced a moment when they’ve had to defend democracy, stand up for our personal freedoms, and stand up for our right to vote and our civil rights. This is ours," he says.
Hearkening back to his 2020 campaign message that Americans were "in a battle for the soul" of their nation, he presents his 2024 slogan: "Let’s finish the job.”