How The Apprentice linked up Trump and Peckerpublished at 16:46 British Summer Time 23 April 2024
Kayla Epstein
Reporting from court
This line of questioning takes us back in time to the peak of Trump’s non-political celebrity: when he was the star of the business reality show The Apprentice in the 2000s.
David Pecker talks about the media relationship with Trump during this time.
The National Enquirer tabloid magazine - to which Pecker was the CEO of the publishing company - was able to publish positive details about The Apprentice’s success, like ratings and content, Pecker explains.
When producers later launched Celebrity Apprentice, that relationship became even more fruitful for the Enquirer, Pecker adds.
![A banner promoting the hit television show "The Apprentice" hangs from the entrance of Trump Tower on March 19, 2004. The expression "You're Fired" is Trump's signature line in the show and Trump has expressed plans to trademark the expression for marketing purposes.](https://ichef.bbci.co.uk/ace/standard/640/cpsprodpb/vivo/live/images/2024/4/23/0fd25703-f5af-4f32-a683-0002bf1e4b08.jpg.webp)
The expression "you're fired" was Trump's signature line in The Apprentice - here a huge banner advertises it prominently on Trump Tower in 2004