50 Cent did us a 'great favour'

Danny Dyer and 50 Cent are soon to grace the big screen together in action thriller Dead Man Running, but one of the men behind the camera is better known for his skills on the pitch than his film-making abilities. Rio Ferdinand caught up with Newsbeat to explain how he roped in 50 Cent, what his demands were and whether he's got a movie career ahead of him.

So how did your involvement in the film come about?

Did you put any money in?

Were you pretty hands on?

Ashley Cole and Rio Ferdinand went along to the UK premiere

It was a big coup to get 50 Cent involved, but apparently you got him to work for free, was that your negotiation skills?

50 Cent says he's done you a favour now so you'll have to do him one, are you worried about when he calls it in?

When you hang up the boots are there any plans to go in front of or behind the camera?