Tinchy Stryder tips off Jay-Z about X Factor's Cher Lloyd

Cher Lloyd isn't bookies favourite to win X Factor, Matt Cardle is top

Tinchy Stryder says he has spoken to Jay-Z about X Factor wannabe Cher Lloyd.

Tinchy recently signed a deal with Jay-Z for a business venture aimed at signing and developing new talent.

He told BBC 1Xtra News if Simon Cowell doesn't snap up Cher he'd be interested: "If Simon doesn't sign her we can look into something.

"When she came on The X Factor I'd never seen anyone on a show like that.

"No one expected her to come out like that, she had some swagger."

He added: "I like Cher Lloyd's style, I've met her a couple of times.

"She didn't do that for the show - she naturally likes that style of music, she's cool."

Tinchy even wanted to have her as a special guest at one of his events.

"When I had an album launch I wanted to bring her out and do a little surprise.

"But I only thought of it on the day so it was a bit too last minute to do."

Business deal

As well as his business deal with Roc Nation Tinchy has just persuaded a high street retailer to stock his clothing line Star in the Hood.

Tinchy says he makes 60% of his income from his clothing line

When his records were struggling to take off, Tinchy bank rolled himself with his clothing line.

It made £500,000 in one year.

The T-shirts and hoodies were being sold at gigs and in specialist stores until now.

Tinchy says he grew up shopping in the store: "To have my own clothing in there, it's a major store. Everyone goes there.

"It shows the progression, starting from my bedroom to now having it in somewhere like that it's a good feeling.

"That's a big achievement for me."