Rapper Example wants to headline Wembley Stadium gig

Rapper and songwriter Example says he won't stop until he headlines Wembley Stadium.

His latest track Changed The Way You Kiss Me is number one in the singles chart.

He said: "The ultimate goal for me is now to carry on releasing albums and touring until I get to Wembley Stadium.

"Two, three years ago I wouldn't be able to say that. I was ambitious but didn't know where I was going. Now, I know what my sound is."

Example, whose real name is Elliot Gleave, says Changed The Way You Kiss Me being so popular is strange because it's darker and more grown up than his last track Kickstarts.

But he also says he had a good feeling about the song when he started recording it.

"I knew it was going to be big," he said. "It's an emotional journey. It's got the highs and the lows, the light and the dark, and it sounds current."

Grunge inspiration

The west London rapper is now working on his third album, called Playing In The Shadows, which is due out in September.

He says the record is bass heavy, a "dubstep, trance album with grunge leanings and inspiration".

Example covered an Arctic Monkeys track in his recent Live Lounge gig

The rapper listened to bands like Pearl Jam, Nirvana and Kasabian for lyrical ideas and recruited top producers like Skream, Faithless and Chase & Status.

"That's where all the inspiration has come from," he said.

"Me trying to mimic my favourite grunge bands from a rap and dance background and putting a twist on it."

His aim, he says, is to make "credible" dance music with more depth.

"There's a lot of stuff in the charts at the moment - the Guetta sounding stuff with Pitbull and Flo Rida and LMFAO.

"It's great pop music but doesn't seem to have much heart and soul and emotion.

"I'm trying to do the flip side of the dance world."

Staying power

Example says his long-term aim is to become a "heritage" dance act in the style of Faithless, someone who can whip up festival crowds year after year.

The 28-year-old will be getting practice in this summer. Fans can catch him at RockNess, Glastonbury, Wireless, V Festival and Creamfields.

He's then heading out on his own winter tour and told Newsbeat he was also eyeing up an arena tour next year.

"I think what I do is credible," he said. "I'm only telling my own stories, I write and sing and rap everything myself, so straight away it's integrity."