Simon Cowell label to launch new DJ search, Ultimate DJ

The company behind The X Factor and Britain's Got Talent has announced a new DJ talent search.

Ultimate DJ has been developed by Simon Cowell's Syco Entertainment, along with SFX Entertainment.

Launching initially online, the music competition will feature producer challenges where DJs will be invited to submit recordings which fans will be able to vote on via social media.

After that, the competition will move on to live challenges and performances.

Electronic music is the fastest-growing music genre, with the electronic music culture (EMC) market valued at $4.5 billion (£2.7 billion).

Last year figures from the BPI showed that dance music had become the UK's third most popular genre, with only pop and rock music being more popular.

Calvin Harris topped Forbes' list of highest-earning DJs last year after earning $46 million (£29.5m)

Talking about Ultimate DJ, Simon Cowell said: "We have been developing this concept for a while but our partnership with SFX has been a real game-changer for this format.

"It made complete sense for us to collaborate with SFX with their access to the best up-and-coming DJs and their great marketing platform to build new DJ talent."

SFX stages live music events around the world like Tomorrowland in Belgium, Stereosonic in Australia and New York's Electric Zoo, while Syco is the label behind acts including Labrinth, One Direction and James Arthur.

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