This is not a breast but Instagram thinks it is
- Published
This looks like a boob, according to Instagram.
However, it is not a breast.
It's a traditional simnel cake, a fruit and marzipan confection usually baked at Easter, decorated with balls to show the 11 disciples - not Judas - with another ball in the middle to represent Jesus.
It was posted on the app by Sue Moseley, who wanted to show off her daughter Jenny's creation.
It was flagged for containing "sexually suggestive content or nudity" and although Sue appealed, Instagram initially said they wouldn't be able to reactivate her account.
Then her daughter Fiona tweeted about it, and the picture went viral.
Twitter: "This Easter Simnel cake. IT'S NOT A BOOB. #BoobGate"., external
The picture doesn't seem to have been removed by a robot because usually users flag inappropriate content to the company and then it's reviewed by another human moderator.
Which means either someone was having a bad day, or someone thought there was a human breast out there with 12 nipples made of almond paste.
Fiona told Newsbeat: "My Mum was really proud of the cake, so shared a photo of it on her Instagram with, 'Jenny's fabulous Easter Simnel cake - delicious'.
"But the next time she tried opening up Instagram on her phone she received an error notification that said her account had been disabled for violating their terms."
Fiona says that even though her mum appealed Instagram's decision and told them "they'd obviously made a mistake", they sent an email back saying they wouldn't change their minds.
She says she's been "on a mission" to get her Mum's account back ever since, and has been using the inspired hashtags #freethesimnel and #boobgate.
It wasn't long before the Twittersphere got behind their cause, and her sister Jenny who baked the cake also reached out to Instagram asking them to reactivate her Mum's account.
Instagram: "Dear Instagram this is a cake, not a boob"., external
Lots of people poked fun at the ridiculousness of the situation, with some joking "get this filth out of here" and "this looks too good to be legal".
Thankfully, Instagram eventually saw sense - or rather, someone else saw the cake and realised it wasn't a boob - and reinstated the account at around 3pm on Tuesday.
Twitter: "My mum's account is back.", external
The company says: "We made a mistake here and restored the account as soon as we learned about it. Our apologies go out to Sue Moseley for the trouble we caused her".
Fiona's Mum is now back on Instagram snapping away - here's her first post as a free Instagrammer.
Twitter: "I'm back"., external
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