You can go to the ball! How Chloe is helping young women get dressed for the prom

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Chloe Levelle

It's prom season for school leavers but getting hold of a dress can be stressful and expensive.

Chloe Levelle, 24, has come up with a plan to help young women who might be struggling financially.

She used social media to gather dress donations and then host a "prom dress day" where she gave them out for free.

"I just wanted to make a difference to those girls for one night in order to get them to prom," she tells Newsbeat.

You can read about Chloe's project in a new mobile storytelling format here, external.

Media caption,

Watch one mum’s reaction as she sees her daughter in a ball gown for the first time

Chloe got the idea after volunteering at a care home.

A young woman there told her that she couldn't go to the prom because she couldn't afford to buy an outfit.

Image caption,

Chloe has collected over 90 prom dresses so far from friends, family and members of the public

"So I said I would buy her a dress and would get her to prom," Chloe explains.

"When I went home, I stewed on the fact there's not just one girl that can't go to prom because she can't afford it - there's a lot that are in the same situation and I just wanted to make a difference to those girls for one night."

Chloe, from Thurrock in Essex, says she's received overwhelming support.

"I originally put out a call on Facebook to all my family and friends so they would donate prom dresses to me.

"Members of the public have also offered to do the girls' hair and make-up, and my friend who is a make-up artist has offered to do a girl's make-up free of charge on the night of prom.

"My parents are also here because they've supported me throughout this journey.

"I've collected 93 dress and my lovely mum and dad housed them all for two months for this event to happen.

"I was really fortunate when I was growing up that my parents were brilliant and so supportive of everything I did, and I recognise not everyone has that support, so I wanted to give that back."

"I wouldn't have been able to do prom without Chloe. I wouldn't be able to get such a beautiful dress," said one mum, Jane Lock, whose daughter Sarah found a dress.

"Thank you to Chloe - you've done something wonderful today and I hope it's made loads of other girls really happy too."

Marc Myers, general manager of intu Lakeside, where the event took place, thinks it is an "absolutely fantastic project and one that we needed to be involved in and support".

"I sincerely hope it is an event that continues year after year. There are proms every year.

"I think this idea will grow."

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