Consumer behaviour

Marketing: Hacking the Unconscious. Series 1, Food Tubs, Facebook and Fetishes. Audio, 14 minutes
How brands harness the power of social proofing.
Attribution
BBC Radio 4
Available for over a year
Four Thought. Series 4, Killing the Consumer. Audio, 15 minutes
Jon Alexander argues that consumer power has become an idea which is damaging society.
Attribution
BBC Radio 4
Available for over a year