Marketing
Business Daily. How we fell for Fall. Audio, 17 minutes
How autumn-themed products and experiences became a money-spinner
- AttributionBBC World Service
- Unavailable
- Attribution
- Posted8 November
- Attribution
- Posted4 November
Business Daily. Investing in escape rooms. Audio, 17 minutes
We find out how major brands are tapping into the trend
- AttributionBBC World Service
- Available for over a year
The Bottom Line. Marketing: How Effective Is Fear In Advertising? Audio, 34 minutes
Why do advertising agencies use fear to get us to part with our money?
- AttributionBBC Radio 4
- Available for over a year
Famously... In Love: Can sex be used as a marketing tool for celebrities? Audio, 36 minutes
Jack and Sarel discuss whether sex is a beneficial way to market celebrities.
- AttributionBBC Sounds
- Available for over a year
The Bottom Line. Hype. Audio, 34 minutes
Why do some brands go viral, and how much hype is too much?
- AttributionBBC Radio 4
- Available for over a year
Rare Earth. Hush! Don't Mention the Environment. Audio, 54 minutes
Are companies going quiet on the environment to avoid greenwash allegations?
- AttributionBBC Radio 4
- Available for over a year
- Attribution
- Posted14 May
- Attribution
- Posted14 May
Cautionary Tales with Tim Harford. Number Fever: How Pepsi Nearly Went Pop. Audio, 36 minutes
Why some botched competitions ruin businesses, while others short-change consumers.
- AttributionBBC Sounds
- Available for over a year
Sliced Bread. Induction Hobs. Audio, 25 minutes
Are induction hobs 'the best thing since sliced bread'?
- AttributionBBC Radio 4
- Available for over a year
- Attribution
- Posted7 September 2023
- Attribution
- Posted12 August 2023
- Attribution
- Posted13 July 2023
Sliced Bread. Cold Defence Nasal Sprays. Audio, 23 minutes
Do nasal sprays help reduce the symptoms of a cold?
- AttributionBBC Radio 4
- Available for over a year
The Dark Side of Direct Sales. Audio, 37 minutes
Are workers being exploited by practices within some direct sales firms?
- AttributionBBC Radio 4
- Available for over a year
Business Daily. Rainbow washing. Audio, 18 minutes
We look into whether companies using the rainbow pride logo truly support the cause.
- AttributionBBC World Service
- Available for over a year
Good Ship BrewDog. 2. The Punk Revolution. Audio, 34 minutes
BrewDog attract loyal superfans. Could the CEO's moves undercut the ethos of the brand?
- AttributionBBC Scotland
- Available for over a year
A Thorough Examination with Drs Chris and Xand. Series 1: Addicted to Food, S1. Ep 5 - Building an ultra-processed mind. Audio, 28 minutes
Chris van Tulleken is on a mission to get his twin, Xand, to quit ultra-processed food.
- AttributionBBC Radio 4
- Available for over a year
- Attribution
- Posted21 March 2022
The Everyday Hustle. Sonya Barlow, Baz and Sunny Kooner. Audio, 48 minutes
Sonya chats to Baz and Sunny Kooner, who own three businesses together!
- AttributionBBC Asian Network
- Available for over a year
The Everyday Hustle. Sonya Barlow, Muhammad Malik. Audio, 49 minutes
Sonya chats to the man behind the billboards, Muhammad Malik.
- AttributionBBC Asian Network
- Available for over a year
New Shoots - Jessica Ross launched her new business when she was redundant. Lou Hannan. Audio, 00:04:45
New Shoots is our look at the people and businesses making new and dynamic moves
- AttributionBBC Radio Solent
- Posted7 December 2021
