Social media campaign
SLICE: Politics and Personality. E is for Elections. Audio, 14 minutes
Is psychographic targeting so bad? Could it be a way to re-engage people in politics?
- AttributionBBC Radio 4
- Available for over a year
SLICE: Politics and Personality. L is for Likes. Audio, 14 minutes
Can you accurately predict someone's personality from their Facebook likes?
- AttributionBBC Radio 4
- Available for over a year
Marketing: Hacking the Unconscious. Series 1, The Allure of Altruism. Audio, 14 minutes
Why we are driven to donate, and how charities can benefit from marketing's insight.
- AttributionBBC Radio 4
- Available for over a year