Advertising
One to One. Evan Davis with Steve Henry. Audio, 15 minutes
Evan Davis talks to advertising executive Steve Henry about deception.
- AttributionBBC Radio 4
- Available for over a year
Agenda. Branding – Buying into a Lifestyle. Audio, 26 minutes
The power of branding: how advertisers get us to buy an idealised vision of ourselves
- AttributionBBC World Service
- Available for over a year
Managing For Growth. Promoting Your Business. Audio, 14 minutes
Promotion and sales; how you tell people about your product or service
- AttributionBBC World Service
- Available for over a year
Computers at Work. Internet and Networks. Audio, 14 minutes
Using the internet for advertising products and for highlighting social concerns
- AttributionBBC World Service
- Available for over a year
Desert Island Discs. Maurice Saatchi. Audio, 40 minutes
Sue Lawley's castaway is advertising executive Maurice Saatchi
- AttributionBBC Radio 4
- Available for over a year
To Believe or Not to Believe. Advertising Executives. Audio, 29 minutes
What are the sources of values and practice in advertising?
- AttributionBBC World Service
- Available for over a year
Letter from America by Alistair Cooke. Deaths of tourists in Florida. Audio, 15 minutes
The deaths of 9 tourists in 1992 lead Florida to suspend tourism advertising.
- AttributionBBC Radio 4
- Available for over a year
Letter from America by Alistair Cooke. The future of advertising. Audio, 15 minutes
What is the future of advertising, and can it be as bleak as some imagine?
- AttributionBBC Radio 4
- Available for over a year
Desert Island Discs. John Hegarty. Audio, 40 minutes
Sue Lawley's castaway is advertising executive John Hegarty
- AttributionBBC Radio 4
- Available for over a year
