East Midlands Airport uses hologram assistant

A hologram is being used to advise passengers of the security process at East Midlands Airport.

The virtual assistant will tell travellers about current liquid restrictions and the screening process.

It is a holographic projection of senior terminal services assistant Heather Hodson and part of a £200,000 refurbishment of the security area.

The airport said the technology had previously been used by musicians such as Madonna and the Black Eyed Peas.

Brad Miller, managing director of the airport, said: "We have looked at the way the security search area is being used and have redesigned the existing area to ease the passenger journey, improve passenger flow and better utilise the area.

"In addition to structural changes, we are also mindful that passengers are not always aware of the current security requirements, and to help prepare our passengers in advance we need to introduce new ways of communicating important messages.

"The new hologram attracts attention, is customer friendly and provides passengers with simple, informative messages which we hope will take us one step closer to improving our customers' overall journey through our airport."